Challenge 25 is part of a scheme in the United Kingdom, introduced by the British Beer and Pub Association, with the intention of preventing young people gaining access to age restricted products including cigarettes and alcoholic beverages. Under the scheme, customers attempting to buy age-restricted products are asked to prove their age if in the retailer's opinion they look under 25.

 

Buy your Challenge 25 point-of-sale material including badges, posters, stickers and more today.

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Challenge 21 Badges

Make sure that your staff are exercising due diligence with age check and age verification warning badges. Our badges act as a continuous reminder and forewarn any young customers that they will be challenged for ID.
£8.00

Challenge 25 and No ID No Sale Mixed Badges

Badges act as a reminder and forewarn to any young customer that they will be asked for ID when buying age-restricted products.
£8.00

Challenge 25 Badges (Alcohol) V2

Ensure that all of your staff are exercising due diligence with age check warning badges. They act as a continuous reminder and forewarn any young customers that they will be challenged for ID.
£8.00

Challenge 25 Badges (Style 1)

Ensure that all of your staff are exercising due diligence with age check warning badges. They act as a continuous reminder and forewarn any young customers that they will be challenged for ID when purchasing alcohol. Help protect your licence today!
£8.00

Challenge 25 Badges (Style 2)

Ensure all of your staff are exercising due diligence with age check warning badges. They act as a continuous reminder and forewarn any young customers that they will be challenged for ID when purchasing alcohol. Help protect your licence today!
£8.00

Challenge 25 Badges V2 (Age Restricted Products)

Ensure that all of your staff are exercising due diligence with age check warning badges. They act as a continuous reminder and forewarn any young customers that they will be challenged for ID when purchasing age restricted goods/services.
£8.00